Last year, U.K. sex toy retailer Lovehoney allowed researcher Jon Millward to analyze more than 1 million sex toy purchases and 45,000 product reviews to reveal what consumers are buying. Among Millward’s findings
was that single straight men frequently buy butt plugs for solo anal play.
“Men also buy large butt plugs at a much higher rate than women,” Millward says. “Single straight guys are almost five times more likely than single straight women to buy a large butt plug and 76% more likely than attached straight men. Butt plugs with girths of 8 or more inches (which is as thick as a coke can) are bought by 1.8% of women who buy butt plugs, compared to 6.6% of men.”
Women also are becoming more open about anal play. A recent article by Bustle
reported on a survey by Cam4 that queried 8,000 women about their orgasms. The article, titled “This Is How Many American Women Orgasm From Anal Sex,” focused on the 42% of women that were not afraid to admit to enjoying this once-taboo sex act.
According to the survey, women in the U.S.A. reported having the most orgasms via anal play, while Italy and Canada tied for second place with a 38% rate. In England and Spain, 34 percent of women reported achieving an orgasm during anal play.
With the ongoing mainstreaming of anal play, sex toy manufacturers and retailers have expanded their range of anal toys beyond the classic butt plug. As the customer base for anal toys continues to grow and diversify, so has the anal toys category. No two anuses are exactly the same, and now consumers have the option to shop a wide selection of plugs, beads, prostate massagers and innovative designs such as the b-Vibe Rimming Plug — the first premium plug engineered to incorporate rotating beads for a rimming sensation and powerful tip vibration for orgasmic stimulation. It works with or without its wireless remote control for the ultimate hands-free experience.
This week's topic is More Anal, Please.
Follow these links to read the rest of the series!
Part 1 - More Anal, Please
Part 2 – Anal Category Expanding Thanks to Growing Demand from Men and Women